Being One's Own Brand

When I was coming out in the 80's, we all wanted to look like lesbians because it was important for us to be able to identify each other. Well, it seems to me that our look practically became a brand with cars, shoes, hairstyles and clothiers all associated with lesbians (or at least they were to ourselves.) We happily IDed each other and built a system of recognition that helped give us visibility to the media and the mainstream. And finally, we are getting more and more of our civil rights.

So what's wrong?

I for one got tired of looking like every other lesbian. I wanted an individual identity and "look" instead of the group brand.

So I'm breaking away from the brand. First hair styles changed, next shoes and clothes and maybe I'll consider buying a car that's not stereotypically a "lesbian car" like a Subaru.

Now there are risks with breaking away from the brand. No one at first sight may recognize me as gay. I remedy that by telling them. It means a lot more coming out. But I get to look like I want.

So I guess I'm breaking away from the lesbian brand. Instead I'm creating my own brand for myself.

I'm calling this new brand "Diane."